Brady Adair | A Holiday Strategy
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A Holiday Strategy

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With the plethora of options available in New York City for gift giving, sometimes it’s still difficult to find that perfectly unique present.

Thankfully, New York Magazine has solved this dilemma with a hip and happening holiday pop up shop called “I Found It At The Strategist” located in SoHo at 347 West Broadway between Broome and Grand Streets.

With a fun and welcoming staff, the interior has a space-age type of feel with bright white walls and little mirrored cubby structures that are large enough to walk through and which display products.

Holiday Strategy Image 1

The offerings are plentiful and interesting—everything from a “Bro Mask” to organic nail polish to plants from Water & Light Plant Shop. The brands feature alluring packaging and are artfully displayed in the space.

Best of all are the regular events they are hosting throughout the month to introduce and share the product lines. The events are lively and fun and feature product demonstrations in a convivial atmosphere.

Coming up are free infusion jet facials with Dr. Dennis Gross Skincare with a $75+ purchase, a $5 plant workshop, free blowouts with Hairstory and beauty blending with LOLI Beauty.

So not only can you find a cool gift for your special someone, but you can give yourself something as well while shopping. Because spoiling yourself is just as important.

“I Found It At The Strategist” is open through December 30.

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