Out of the Ordinary
The innovative company Deciem created The Ordinary to address the treatment of skin through advanced clinical formulations while maintaining price points that defy imagination in a world where pricing can seem astronomical for even the most basic moisturizer. Offering a superb product at a low cost is a winning combination, especially when the products provide state-of-the-art results wrapped in packaging whose simplicity belies their contents inside.
This is an exciting product line and with pricing very reasonable (a basic serum is as low as $8.00) a customer can really explore the brand and invest in a number of options that may be prohibitive with other brands. This is my favorite aspect of the brand—it’s fun to try out various things you might not otherwise seek out when choosing the essential parts of any skincare regime.
With a mix and match philosophy, various products can be combined with others, or used alone. The key lies in the product’s specificity. Each offering is exactly what it says it is; no more and no less. Cutting down on excess ingredients not only effects cost; the targeting toward a certain need can also be more effective.
Deciem takes great pride in producing with integrity and The Ordinary exemplifies the best aspects of a skincare brand. All Deciem products, including The Ordinary, are free of parabens, sulphates, mineral oil, methylchloroisothiazolinone, methylisothiazolinone, animal oils, coal tar dyes, formaldehyde, mercury and oxybenzone. Their laboratory will also happily respond to any questions you may have about any ingredient that they use. They also do not test on animals nor pay others to do so.
That alone makes them not just ordinary, but extraordinary!
The Ordinary may be purchased through their website or at their various brick-and-mortar locations throughout the United States and beyond.